by Digital Element It is estimated that digital media accounts for over 64 percent of the global advertising industry, with nearly $400 billion being spent on it in the previous year alone. Given the amount of time consumers spend on computers, mobile devices, the web, and social media, these numbers are almost guaranteed to see […]
personalization
5 Strategies to Drive Personalization in a Cookie-Less World
by Srivatsan Murali Privacy has been at the core of recent development regarding consumer data. Key legislation across the world, such as GDPR in Europe or CCPA in California, focus on ensuring consumer privacy, especially the digital footprint of consumers in the U.S. Top technology companies are also responding to consumer demand for privacy — […]
Print on Demand Manufacturing for Your Ecommerce Business
In order to compete with Amazon, brands and retailers are turning to print-on-demand manufacturing. This process, also called cloud manufacturing, emerged over the past decade and is beginning to revolutionize the supply chain industry. Driven by the explosive growth of ecommerce and shifting consumer preferences, the global cloud manufacturing market is expected to reach about […]
US Retailers Seeing Positive Business Changes
by Emarsys Despite the hardships of coronavirus, a quarter (24%) of U.S. retailers consider COVID-19 to be a catalyst for positive business change, according to research from Emarsys. In a survey of 350 U.S. retailers, Emarsys found that these respondents believe they would have “gone out of business” without ecommerce driving sales while physical stores […]
Personalized Packaging Drives Loyalty & Market Share
by Jamie Saucedo You do not have to be a toddler to love the box as much as what is in it. The same can be said for businesses looking to gain market share. In an age of personalization, focusing on custom packaging can provide a measurable advantage at a much smaller cost than other […]
Turnkey Retail Solution Enables Digitally Native Brands to Thrive Offline
It is equally important for a retailer to have a physical presence as it is to have an online presence, but it’s both difficult and expensive for brands to thrive offline. Because of the high costs associated with setting up a storefront, ShopFulfill, a nationally distributed and collaborative network of retail and logistics infrastructure, has […]
New Affinity-Based Personalization Helps Deliver Better Customer Experiences
Dynamic Yield, an AI-powered personalization platform, recently announced their new Affinity-Based Personalization tool, which allows brands to leverage automatically generated user profiles to easily build a new class of user segments and deliver highly-targeted experiences across multiple channels. This new capability scores important interactions, profiling individual preference for use in targeting and experience delivery. To […]
The Art of Personalization Through Packaging
Although the treasures of a successful shopping trip lie within shopping bags and delivery boxes, what contains them makes them extra special.
Balancing Personalization and Privacy in Retail
Consumer expectations are higher than ever. Technology innovation and a rising number of retail providers have added fuel to this fire.
The Three Tenets of Personalization
E-commerce is growing fast, accounting for nearly $123.6 billion in revenue for the fourth quarter of 2016.
