Pinterest is easy, free and about to make a huge difference in the way you market your store.
Your Pinterest page is filled with full and engaging boards, you have a nice following and you get daily repins. The hardest part for Pinterest beginners is over. But now what? Take your page to the next level with these quick and easy tips.
The breakneck pace in which social media evolves can leave you feeling left in the dust. Even after learning about pins, likes and shares, there is always something new. Let’s look at some quick social marketing tactics you can put in place today.
New arrivals are flooding into your store this time of year, and you are putting last season’s merchandise on sale. So what can you do to excite and entice your customers to buy? Implement the following three tips, and enjoy the sound of your cash register ringing.
People love images and they love seeing them on the Internet. Photos make consumers want to learn about a product or service, and they create an impulse to purchase immediately.
New Year’s resolutions: we all make them and break them. Your resolution may last a week or a few months, but eventually you may find yourself back to the same old, same old. Typical personal resolutions involve dieting and exercise. For business, everyone wants to expand their reach and increase sales, but you would be surprised by how many people break their resolutions, even with something as important as their business.
Everyone knows that promotions around Christmas and the New Year go hand in hand, regardless of the marketing channel. With consumer spending at its peak, brands need to be promoting their products as much as possible. According to ComScore, 30 percent of retail ecommerce consumer spending took place in the fourth quarter in 2012, with a majority concentrated in the second half.
Building customer loyalty is essential for brick and mortar merchants, and today that requires online customer appreciation. Not only will this encourage engagement on your social networks, but it also will keep your brand top-of-mind when your customers decide where to shop. Your independent business will thrive as long as you address online comments and questions as attentively as you would in your retail store. Here are four tips to help you do just that.
Boutique Window, co-founded by Ella Wirtz and Courtney Rodgers, is an online marketing tool built specifically for small retailers running brick and mortar shops. “Our goal is to help business owners take advantage of all the online opportunities that are going to help them connect with local customers, and drive foot traffic into their stores,” Rodgers states. “We know that small retailers have a ton on their plates, and managing a website, Facebook, Twitter and Pinterest can be a lot of work that they do not have time to do.”
Savvy merchants build customer loyalty by merging the social media experience with their brick-and-mortar operations. Retailers with some of the best performance metrics from Pinterest and other visual platforms abide by the following five best practices that you can adopt for your own brand.