Savvy merchants build customer loyalty by merging the social media experience with their brick-and-mortar operations. Retailers with some of the best performance metrics from Pinterest and other visual platforms abide by the following five best practices that you can adopt for your own brand.
Xceptional Marketing Solutions recently surveyed 110 of the most followed Pinterest pinners to get a better understanding of their habits and preferences. We asked these influencers what advice they would give merchants who want to optimize their images for Pinterest. Specifically, we wanted to learn what they would tell merchants to do or not do in order to make them more likely to pin from you, and to get the most repins and traction on Pinterest. When these power pinners offer advice on how to best optimize your website product images to make them go viral on the social media site, retailers might want to take note. Here are the three tips.
It is exposure. It is brand awareness. It’s Pinterest! In the August 2013 issue of Independent Retailer Magazine, you learned why Pinterest has quickly become the top social media network for retail marketing, earning the title of Social Media Superman. It is now time to learn how you can incorporate Pinterest into your marketing mix. The following six simple strategies are the perfect recipe for you to create big-box kryptonite.
Pinterest, Facebook and Twitter are essential business tools. They help retailers connect with and inform existing customers, and allow them to pick up a few new customers along the way. Pinterest gives you the capacity to skyrocket your brand exposure with a single click, and is one of the greatest social media channels to ramp up lead generation. If you are not yet marketing your retail store on Pinterest, then you are missing a serious opportunity to increase sales.
New study confirms Pinterest has formidable influence on online sales, with small businesses reaping the largest benefits.