Looking to add more excitement to your holiday sales strategy? It may be time to consider implementing flash sales.
BigCommerce indicates that nearly 50 percent of millennials and Gen Xers are taking their business to webstores or online independent boutiques.
As a small business owner, you work hard to build up a list of email addresses from your customers so that you can reach out to them with news, sales info, and promotions to draw them back into your store.
Everything in business comes down to transactions, so to beat the competition, all you have to do is offer a more valuable or appealing transaction than your competitors.
Competing with Amazon, or Walmart® or any every-day-low-price (EDLP) retailer on price has long been extremely challenging for smaller, independent retailers.
As we head into Spring, retailers and consumers alike have warm weather on the brain. Vacation season and the summer months are not far out of reach. As a retailer, now is the time to start stocking up on warm weather staples, particularly sunglasses.