by Liz Armbruester In recent years, more brands have turned to ecommerce and online sales to boost revenue resulting in an acceleration of omnichannel commerce. The traditional in-store shopping experience has been upended by new choices for consumers like buy online and pick up in-store. In fact, according to Wix, 76 percent of consumers are […]
regulations
California AG Sends Warning Shot to Retailers Running Loyalty Programs
by Monique N. Bhargava, Sarah L. Bruno, and Karim Alhassan As many retailers know, customer acquisition and retention are a constant challenge, driving businesses to focus on innovating consumer engagement in order to maintain loyalty. As a result, loyalty programs have become more than just a way to increase sales and are transforming into data […]
Turning Your Audience into SMS Subscribers
by Greg Chen For many companies across many industries, email has been the go-to channel for key customer communications — from logins and passwords, to advertising and marketing, to policy updates. However, these processes represent just the tip of the iceberg when building and enhancing the customer engagement experience. SMS marketing is a powerful tool that […]
State Regulations for In-Store Shopping
Updated 7/6/2021 As the COVID vaccines continue to make their way throughout the U.S., guidelines including mandatory facial coverings and indoor capacity limits are lightening up. If things keep going this way and we do not have another outbreak, retailers can soon expect the normal shopping patterns. So far, over 144 million Americans have been […]
Positive Changes to State Regulations
Pandemic restrictions across the nation continue to lighten up as more COVID-19 vaccinations get administered to residents. Limitations such as indoor capacities, mask requirements, and even social distancing are being lifted, while frequently disinfecting surfaces remains paramount. Statistics as of the end of April revealed that over 216 million total vaccines have been administered to […]
Shipping Carriers Prohibiting the Shipment of Vaping Products Throughout the U.S.
As part of the “Consolidated Appropriations Act, 2021,” in the most recent COVID-19 relief bill signed into law on December 27, 2020, Congress amended the Prevent All Cigarette Trafficking (“PACT”) Act of 2009 to apply to e-cigarettes and all vaping products. While the bill only covers the USPS, the passage of PACT triggered all major […]
State Regulations for In-Store Shopping
Updated 12/1/20 In the wake of the reopening of brick-and-mortar retailers nationwide, business owners have been forced to keep up with the state by state requirements in order to keep their storefronts open to the public. Independent Retailer has curated a list of the regulations in each state, as well as links to official government […]
Mask Mandates: Tips for De-Escalation & Voluntary Compliance
Many U.S. states are mandating that brick-and-mortar businesses must require face masks for all guests and employees to keep everyone safe. As comforting as this may sound for those looking to make their customers feel safe while shopping in store, many consumers do not want to wear masks and are causing scenes inside of stores. […]
Seven Steps on How Retailers Can Get CCPA Compliant
The issue of consumer privacy has been exploding recently, especially with the California Consumer Privacy Act (CCPA) and everything involving Facebook for the past couple of years. If you’re like most business owners and unsure of what the CCPA is or if you should be worried, just know that if you’re a for-profit business in […]
Quality CBD Inspections Underway in Florida
Florida is giving their CBD businesses a head start with new quality inspection regulations statewide. CBD products such as gummies, tinctures, dog treats, and more have been sold to consumers for years without any governmental oversight, until now. Starting January 1, 2020, CBD businesses in Florida must undergo a round of inspections. Making Sure Consumers […]
