Browsing: retail sales

At this time of year, pop-up holiday gift and Halloween stores are helping commercial landlords fill in retail vacancy gaps and serve their customers with relevant seasonal products. These temporary relationships offer a way for business owners to dip their feet in the retail waters without being on the hook all year. No matter what type of business you run, you should create a seasonal strategy and set sales goals early in the year.

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Small Business Saturday is November 30, 2013. The event began in 2010 as a tiny initiative by American Express to encourage consumers to shop at locally owned stores, and has manifested into a national movement. Falling each year on the Saturday after Thanksgiving, Small Business Saturday was created to help independent businesses compete with the rush of big-box sales during Black Friday and Cyber Monday.

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Back-to-school buying fueled substantial online sales gains from July through the third week in August, according to the IBM Digital Analytics Benchmark. As some retailers rolled out back-to-school promotions ahead of the Fourth of July and employed campaigns similar to their Cyber Monday and Black Friday promotions, department stores saw an increase in online sales of 33 percent over last year, powered by a 40 percent increase in mobile sales this July.

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In a recent Amazon webinar, a poll revealed that 85 percent of attendees consider the holiday season to be the most important time for their online businesses. From the years of experience ChannelAdvisor has partnering with retailers to grow their businesses online, we would say that is spot on. The holiday season Q4 sales spike is not an anomaly; it is the standard of the industry. With all of ecommerce trending upward in terms of sales and consumers adopting online shopping, the opportunity to have your best quarter yet could well be in the upcoming 2013 holiday season.

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“Show and sell” is a smart approach for independent retailers for the Christmas and holiday season. Three ways to promote seasonal merchandise are selling the products you use for decorations, integrating products you sell into your decorations, and adding a personal touch by discussing and/or demonstrating your products.

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Independent retailers are stocking up for holiday sales, and toys for children are a big part of many merchants’ gift inventory. The Best Toys for Kids 2013, presented by The American Specialty Toy and Retailing Association (ASTRA), names toys that promote creative play, incorporate innovative design features and maintain exceptional safety standards. ASTRA’s list names the following 21 toys in 13 categories:

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Retailers saw gains in July, specifically in many back-to-school categories like clothing and sporting goods, as July retail sales excluding automobiles, gas stations and restaurants increased…

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