Returns are always the grunt work of the holiday season. It’s bad enough that all the excitement is over come January 2nd, but then retail businesses get an influx of customers trying to return their holiday gifts. An Oracle Retail survey conducted by Savanta found that during the upcoming season, 77 percent of consumers surveyed […]
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Being Proactive About Preventing Employee Theft
by Sabrina Schnetzer The retail industry faces many challenges when it comes to hiring and maintaining quality employees. One of the hardest problems to overcome is employee theft. An employee is 5.4 times more likely to steal from their company than a customer is. As a result, employee theft alone costs U.S. businesses $50 billion annually. […]
Increasing Retail Sales with Data Analytics
Retail data monetization is the process of using your company’s transaction and customer data to optimize the way you make and spend money. There are two different ways to monetize data: direct monetization and indirect monetization. Direct data monetization is when a company sells their data to another party. This can be done in many […]
Letting Customers Shop From Where They’re Most Comfortable
Fitted with a plush bed, minimalistic interior from local artists, and a dining room, Ashley’s goal is to put shoppers in the mindset of where they’ll be using her products most – their bedroom. Lunya (www.lunya.co) is a luxury sleepwear company that designs products crafted to make customers feel comfortable in their most intimate space, […]
Creating The Best Holiday Displays
In order to inspire shoppers to buy their holiday gifts from your store, you’ve got to wow them with some truly creative displays. From window lights and Christmas trees to displaying your products in unique ways and bringing mannequins to life, there are endless ideas to choose from. Decorating Doesn’t Have To Be Expensive The […]
What Customers Want From the Checkout Process
by Jasmine Glasheen Online shopping may be growing in popularity among today’s time-strapped shoppers, but the lure of the brick-and-mortar store still brings out customers’ longing for a good, old-fashioned brick-and-mortar shopping experience. Since many small business owners are hyper-focused on bringing foot traffic into their stores, there’s one factor many overlook: the role of […]
Navigating Retail’s Porch Pirate Problem
Far from sailing the open seas or commandeering online media, the latest pirates are plundering American doorsteps. Porch pirates are thieves that steal packages from shopper’s doorsteps or porches. The concept is not new, but the rise in ecommerce, and ecommerce holidays, in particular, has also lead to an increase in package theft. “Stolen packages […]
Retailers Benefit from Utilizing Behavioral Economics
by Meg Goodman While we like to think that shoppers will make rational and well thought out choices, behavioral economics has shown us that is not always the case. After all, consumers are human. Behavioral economics is able to trace these decisions right to the source and give them context. The field of behavioral economics […]
What To Know Before Going From Online to Brick and Mortar
by Emma Sturgis Running an internet business is one thing, but taking on the “brick and mortar” world, however, is a whole other ballpark. If you’re an ecommerce business owner who is moving to the big leagues with an establishment of your own physical retail shop, then you need to thoroughly prepare. These preparation tips […]
Four Decorating Tips to Attract More Customers
by Emma Sturgis Attracting new customers is essential to being a successful retail store. The visual appearance inside and outside your store can sometimes be the difference between people wanting to see what you have to offer and turning away. Here are a few ideas for creating an atmosphere that’s pleasing to view from all […]
