Last month, President Trump issued an executive order for government agencies to investigate the flow of counterfeit and pirated goods coming into the United States, and to investigate the procedures of third parties that facilitate their import or sale. Government agencies are directed to work with online marketplaces, such as Amazon, carriers, custom brokers, payment […]
retail
Tips to Optimize Your Retail Checkout
So much to do, so little time. There are so many sales and customer service opportunities at the point of purchase, yet it can feel next to impossible to fit them all in during one transaction. Upselling products, suggesting a gift card, asking for an email address, and soliciting feedback are all considered standard best […]
4 Steps for Crafting an Effective Window Display
Spring is upon us. Shoppers are emerging from their homes and venturing onto Main Street in search of fresh air, and of course, some fresh retail finds. There’s no time like the present to do some spring-cleaning on your window displays. An appealing storefront is critical for catching the eye of passers-by. And, once you […]
Meeting Customer Experience Expectations in 2019
ThirdLove has been attempting to dominate customer experience in the retail industry since 2013, and to be quite honest, they’ve been doing a great job. Unlike traditional retailers that find one thing that works and sticks to it, ThirdLove is constantly changing and evolving around their customers. By using the power of technology and open […]
7 Tips for Opening a Second Storefront
If you can’t keep your products on the shelves, have lines out the door, or otherwise can’t keep up with your customer demand, it may be time to open a second storefront. You want to replicate the smashing success of your first store. But, there are a few key things to keep in mind when […]
How to Create an Immersive In-Store Experience
70% of our economy is driven by consumer spending. Mark Mathews, NRF Vice President for Research Development and Industry Analysis, says “as long as you have a strong consumer, you have a strong position.” How do you create strong consumers for your store? By offering them a great experience. Jill Standish of Accenture said at […]
Ingredients for a Successful Direct to Consumer Startup
What do Casper, Allbirds, Brandless, Burrow, and Snowe all have in common? For starters, they are all ecommerce startups launched within the past few years that are extremely successful in terms of revenue, brand identity, and recognition. What else do they have in common? They all used the same brand company to launch their business. […]
Experiential Retail is Always in Style at Vaughan’s
Scotti Vaughan first opened her specialty retail shop, Vaughan’s, in Amarillo, Texas in 2011. The local boutique offers women’s fashion and the latest trends. Just this year Vaughan’s moved into an even bigger storefront. Scotti attributes much of her retail success to the overall experience she provides shoppers. “For me, retail is more than just […]
Back to Basics: Freshen Up Your Store with Merchandising 101
Spring has sprung. Well… almost. There’s no better time than the present to freshen up your store for yourself, and for your customers. Having a great retail display can make all the difference. The way you display products and organize your store can be the difference between stellar sales or a deadbeat season. So, let’s […]
The Market at Macy’s: Too Good to be True for Indie Brands?
The Market @ Macy’s is a pop-up shop within a dozen of Macy’s biggest stores nationwide. A pop-in, if you will. The Market @ Macy’s debuted in early 2018 and features a variety of both up-and-coming and established brands. For the most part, the specific products displayed at each market are unique to that particular […]
