Turning casual browsers into confirmed purchases is one of the biggest challenges for online sellers. The average conversion rate for a brick and mortar store varies between 15 – 30 percent. That may be lower than you were expecting. But, the truly shocking fact is that average conversion rates for online stores are between 1 […]
seo
Complete Guide to Writing, Upholding & Enhancing Ecommerce Product Descriptions
by Grace Carter With ecommerce sales predicted to reach over $684 billion by 2020 in the US alone, it is no undeniable that there is money to be made from online selling. If you are a business looking for a slice of the pie, the only way you will be successful is by presenting your […]
SEO Genius: How to Make Your E-Commerce Site a Hot Commodity
For an e-commerce website, achieving a high search engine ranking is often exceptionally difficult. How can you differentiate your website from competing websites that sell similar products?
How Ecommerce Retailers Can Get Ahead of Competition
The way consumers shop has drastically transformed over the years.
Quick Tactics to Optimize Your Landing Pages
Nearly 1 billion websites exist out there in the World Wide Web. Millions of those websites have hundreds of individual landing pages.
Performance Marketing Lies
The performance marketing industry is rife with bad behavior. Here are four lies your firm may be telling you:
Expanding Your Business Internationally
By Mike Auger Ever think about marketing your online products or services to the global marketplace? Global B2C ecommerce sales are expected to hit $1.5 trillion in 2014, according to emarketer.com. Emerging markets like Brazil, Russia, India and China are fueling this anticipated growth, along with an ever-increasing mobile user base and smartphone access/demand. Creating […]
3 Most Important Pages on Ecommerce Sites
To be successful in ecommerce, one must be proactive, not reactive. Continual testing, refinement and analysis to discover problem points is essential for improving the customer experience and website conversion.
B2B Firms Report Results from Blogs, SEO and Social Media Strategies
The 2013 State of Inbound Marketing Report, from Hubspot, reveals that companies can benefit by maintaining a blog. By enhancing a firm’s visibility in the marketplace, a blog promotes products, generates leads and establishes industry expertise. Blogs also allow customers a forum to engage with a brand. SEO and social media are also important lead generation avenues. Below are a few statistics about the current state of inbound marketing from the report:
Guide to Product Listing Ads
By Eric Leuenberger Google Product Listing Ads are a type of advertising that follows the pay-per-click (PPC) model. This kind of promotion, however, presents a greater opportunity than a typical text-only ad, which was long the cornerstone of PPC advertising. With Product Listing Ads, businesses can include rich product details, including merchant name, product images, […]
