By Eric Leuenberger Google Product Listing Ads are a type of advertising that follows the pay-per-click (PPC) model. This kind of promotion, however, presents a greater opportunity than a typical text-only ad, which was long the cornerstone of PPC advertising. With Product Listing Ads, businesses can include rich product details, including merchant name, product images, […]
Here are a few tips to help independent retailers manage and optimize PPC campaigns.
There is no doubt that the core of merchandise operations has changed. Specifically, optimization tools and techniques can infuse the entire merchandise life cycle.
Google AdWords is so well designed that you can create ads and start a campaign within an hour. Boom. Up and running, right? Not likely.
Online retailers have to stay on top of web trends to attract visitors and convert them to buyers, and internal linking is one very important strategy.
With more and more consumers shopping online these days, retailers are ramping up spending on search engine marketing (SEM), paying close attention to search engine optimization (SEO), and revamping landing pages. Yet the time, effort and money used to maximize sales could be in vain if the traffic they’re driving to the site causes it […]
The success of your online marketing efforts hinges first and foremost on knowing that the World Wide Web is an ever changing entity.
A few years ago, when the worldwide recession was grabbing the headlines, the way search engines work changed in a way that handed independent retailers, or any business primarily selling local, a huge bonanza. Your company has either been taking advantage of what is known as the “localized search algorithm” phenomenon, or you have been […]
There is a lot of hot air posing as SEO know how. Are you falling for this hot air and is it setting you back in your SEO efforts?
Without math-based search engine optimizer tools, you and your site will remain victim to algorithms that “personalize” search.