Browsing: September 2014 issue

Located in the Bush Terminal Building in Brooklyn, New York, Superior Closeouts is one of the area’s leading wholesalers and closeout specialists in men’s and ladies’ undergarments. According to company owner, Larry Tawil, Superior Closeouts is known for “ultralow pricing” on all major brands of undergarments, including Russell, Hanes, Fruit of the Loom, and other national brands.

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It’s an exciting time to be an online retailer, especially because new third-party marketplaces are cropping up regularly in the evolving e-commerce landscape. The global success of Amazon and eBay has led to an explosion of marketplaces from newer players that provide retailers with opportunities to grow their online sales, both domestically and internationally. While the addition of marketplaces provides more revenue opportunities, it can be a challenge for retailers to determine which options make the most sense for their products.

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All online business owners use some type of ecommerce “provider,” whether as simple as a PayPal Buy Now button or as complex as an integrated Point of Sale/ ecommerce software combination. This month, let’s take a look at two leading edge features and why these are important to online business owners. If your current ecommerce provider isn’t offering features similar to the ones below, it could be time to evaluate other ecommerce options for your business.

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A staple in any customer retention program is the ability to write emails that strengthen relationships, get responses, and persuade action. With an overflow of emails hitting inboxes daily, it’s important to develop an approach that not only gets notice, but also is effective at getting results. Make no mistake; email marketing is not an easy feat. It can be made simpler, however, by breaking it down into core tasks, and understanding the job each task plays in the overall campaign.

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Scarves Galore and More is a one-stop shop for wholesale women’s clothing accessories and has an ever-growing selection of beautiful, high quality products of which owner, Deborah Marchand carefully selects. Independent Retailer recently spoke with Marchand on trends for the upcoming fall and winter season and what she sees as consistent sellers in the fashion accessories and apparel industry.

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Instagram’s focus on images makes it an appealing marketplace for brands and consumers alike. Comment selling with Instagram presents a fantastic opportunity for customer engagement. Here are 10 tips to build an Instagram brand and monetize the channel:

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Lillian Campo had been to enough bridal and baby showers, and organized enough events through her catering business to know that there had to be a better way to create that funny hat people make from the bows on gifts they receive.

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Excitement is in the air, the food and entertainment is ready, and fans arrive early to be the first to enter the building. Small Business Saturday, the independent retailer’s Super Bowl, is right around the corner. So what can you do now to turn Small Business Saturday this Nov. 29 into Super Saturday? Retailers can implement the following four tactics to prepare their stores for the big day, and spread the “shop small” message.

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