The COVID-19 pandemic has exposed multiple problems within the supply chain, and we still have not yet completely recovered. While this was devastating for many businesses left with empty shelves, it also pushed them to source products that are made in the U.S. Not only is this helping the economy to recover with rapidity, but […]
shoppers
How to Plan a Product Launch on Social Media
Social media has made interacting with consumers so much easier. Shoppers no longer need to come into the store to know what a brand is up to — they can simply scroll through their phone to see new posts and videos. Especially with planning a new product launch, social media is key to getting as […]
How to Leverage Amazon Prime Day
We all know that Amazon dominates the ecommerce world. So much so, that they created their own two-day shopping event, this year taking place June 21-22, 2021. Amazon Prime Day started in 2015 as a one-day-only shopping event exclusively for Amazon Prime members and it has since expanded to multiple days with early deals leading […]
America Is Back In Business
Brick-and-mortar shops are slowly opening their doors. Restaurants and bars are now offering limited seating. Hair salons, nail salons, barbers, and doctors’ offices are also following suit. America is finally opening their doors and back in business. At this time, indie retailers are looking to restock their shelves to keep up with consumer demand. Even […]
Tampa Bay Families Rally to Support Charitable Small Businesses
Shop Local For Good has announced the rollout of their “Build-A-Box Delivered” program. This initiative was developed as an opportunity to encourage the Tampa Bay community to “shop local” with their small business neighbors who have regularly supported worthwhile nonprofit missions in their neighborhoods. To maximize the savings of the shoppers while also supporting the […]
Four Ways Retailers are Feeling the Impact of the Coronavirus
by Kayla Matthews The new coronavirus, designated COVID-19 by the World Health Organization (WHO), has already infected nearly 60,000 people in China, and spread to 24 countries around the globe, including Japan, France, Canada and the United States. In a short period of time, the virus has quickly become a hugely disruptive health crisis that’s […]
Mother’s Day 2019 – Consumer Insights and Promotional Tools
Mother’s Day, one of the biggest retail holidays of the year, is just around the corner. A total 86 percent of Americans celebrate Mother’s Day and spend an average of $180 per person. Last year, shoppers spent more than $23 billion on well-deserving moms, according to the National Retail Federation. What Shoppers are Buying for […]
How to Create an Immersive In-Store Experience
70% of our economy is driven by consumer spending. Mark Mathews, NRF Vice President for Research Development and Industry Analysis, says “as long as you have a strong consumer, you have a strong position.” How do you create strong consumers for your store? By offering them a great experience. Jill Standish of Accenture said at […]
Brick and Mortar Purchases Account for 83% of Holiday Spending
This holiday season, mobile may have stolen the headlines, but brick and mortar stores continue to steal the sales. Online shopping during the holiday season approached $125 billion. But, according to Adobe, 83 percent of holiday shopping was done in-store. What may come as a surprise is that Millennial and Gen Z shoppers are leading […]
2019 Retail Predictions
Every year, Independent Retailer turns to the experts and asks “What’s Next?” Read on for industry expert takes on challenges retailers will face in 2019, where retailers should focus their energy, how to shake things up this year, and what to prioritize. What will be the biggest challenges retailers face in 2019? Are these […]
