by Rich Kizer & Georganne Bender It’s that time of year again: The fourth quarter – the Golden Quarter – a crucial time for every retailer. The Golden Quarter is traditionally when most retailers go from being in the red to being in the black. You just can’t afford to mess up because there are […]
How annoying is it to buy a piece of clothing online, not like the way it fits, and then go through the hassle of sending it back? And often you have to pay extra shipping fees out of your own pocket. This isn’t the ideal situation for loyal customers, and that’s why Amazon’s “try before […]
Now that you have lots of great fall merchandise in stock, it’s time to sell! Here are a few quick tips to keep your sales strong throughout the season.
There are a lot of considerations that go into crafting the perfect holiday spirit, and likewise, the perfect shopping experience. Shoppers engage with your brand through all of their senses, so it is important to utilize every opportunity to create a lasting impression.
Back to school shopping is still largely done in stores because of the bonding experience school shopping creates between parent and child. Yet, many retailers are not capitalizing on this idea. For winter holidays, for example, many retailers host gift wrapping events, happy hour shopping, and pop-up markets.
Generation Z comprises youngsters born between the years 1996 – 2010. Though the oldest of the group are just graduating college and entering the workforce, they already hold $44 billion in buying power, and by 2020 Gen Z will make up one-third of the U.S. population.
As big retailers downsize and small shops are on the rise, shopping malls are repurposing their space.
Once the last trace of Halloween candy is gone, Americans plan to get started on holiday shopping.
Just because the doors close doesn’t mean the party is over. Retailers are using their brick and mortar stores to host after-hours events.
Black Friday is a peak online shopping day for most retail businesses. Aptly named for retailers to have the chance to get out of the red and into the black, this day is key to the success of many businesses.