Many consumers got comfortable with online shopping during the pandemic, engaging with brands and other shoppers in a virtual sense, but nothing beats the authenticity of in-store experiences. Tango, a leader in Store Lifecycle Management (SLM) solutions, conducted a consumer survey which found that 85 percent of Americans cannot wait to get back to in-store […]
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Make Your CBD Products Stand Out
With so many different CBD brands out there, retailers need to stand out from the competition. While certain ingredients and business models can assuredly put your brand on top, you need to be able to catch consumers’ eyes before they start reading the label. Snow Globe Packaging has just the right product boxes and supplies […]
Hope on the Horizon with Deloitte’s Global State of the Consumer Tracker
Deloitte released data from the latest wave of its Global State of the Consumer Tracker, a series of monthly surveys around the globe, that shows there is some hope on the horizon one year after COVID-19 was declared a global pandemic. In the survey, consumers reported the lowest anxiety levels since April 2020 and safety […]
How to Leverage Amazon Prime Day
We all know that Amazon dominates the ecommerce world. So much so, that they created their own two-day shopping event, this year taking place June 21-22, 2021. Amazon Prime Day started in 2015 as a one-day-only shopping event exclusively for Amazon Prime members and it has since expanded to multiple days with early deals leading […]
Retailers Benefit from Utilizing Behavioral Economics
by Meg Goodman While we like to think that shoppers will make rational and well thought out choices, behavioral economics has shown us that is not always the case. After all, consumers are human. Behavioral economics is able to trace these decisions right to the source and give them context. The field of behavioral economics […]
Robots are Finally Rolling Into Retail Stores
In April, employees of Stop & Shop, a grocery chain in New England, went on strike for eleven days. However, there was one notable exception. Marty, Shop & Shop’s newest employee, continued his work in the stores’ aisles. Marty is also a robot. At the beginning of the year, Stop & Shop deployed Marty the […]
Warm Weather’s Impact on Shopping
Aside from the economy, weather has the biggest impact on consumer behavior, according to the British Retail Consortium. Weather directly impacts shoppers’ moods, their purchasing decisions, where consumers buy, and even how much they spend. There are obvious examples of this, like higher ice cream sales on a warm summer day, or umbrella sales during […]
9 Steps to Increase Conversions on Your Website
Turning casual browsers into confirmed purchases is one of the biggest challenges for online sellers. The average conversion rate for a brick and mortar store varies between 15 – 30 percent. That may be lower than you were expecting. But, the truly shocking fact is that average conversion rates for online stores are between 1 […]
Spring into Action: How to Increase Apparel and Accessory Sales
It is not enough just to stock your store with apparel and accessories for the new season, you need strategies to move those products. Spring is a time for new beginnings, and there’s no better time to reinvent your store and optimize for sales. Here is a step-by-step guide for increasing apparel sales in your […]
2019 Retail Predictions
Every year, Independent Retailer turns to the experts and asks “What’s Next?” Read on for industry expert takes on challenges retailers will face in 2019, where retailers should focus their energy, how to shake things up this year, and what to prioritize. What will be the biggest challenges retailers face in 2019? Are these […]
