What happened in 2007 rocked the retail world. Consumers started using their new smart mobile devices to find the best solutions for their lifestyle needs.
In the rush to cater to the rising group of Millennials – often called the masters of our Digital Age – many companies have overlooked the value of marketing to Generation X.
Spring is upon us; shoppers are emerging from their homes and into town.
Tapping into the purchasing power of the Millennial generation – roughly defined to include everyone born between 1980 and 2000 – has been a challenge for many retailers.
Instant access to digital content on mobile devices is reshaping the decision-making process of consumers, as they increasingly seek out and integrate relevant information during the buying process – even if the purchase ultimately takes place at a brick-and-mortar store.
“Appdiction” is a term that the Apigee Institute (apigee.com) created to describe people’s increasing dependence on their smartphones.
It is no secret that more and more consumers around the world are shopping online.
Easter also symbolizes re-birth and the bringing in of the new season.
As long as online shopping sites have been around, site owners have been plagued with the issue of recapturing shoppers who did not complete the order process.
The payment industry is an ever changing one, from once just paying with the simplicity of cash or check to now having your cellphone replace the credit cards in your pocket, mobile payments are no longer a trend but now a staple amongst consumers.