Browsing: shopping

Thanksgiving online sales totaled $1.06 billion in the U.S., according to Adobe Systems, which analyzed 180 million visits to more than 1,000 U.S. retail websites. Revenue for leading online retailers rose nearly 40 percent from last year, ecommerce firm Monetate reports. The increases included a 73.6 percent rise in revenue from shoppers using tablets, a 50.7 percent rise in sales to smartphone users, and a 39.8 percent increase in revenues via laptop and desktop computers.

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With five fewer shopping days between Thanksgiving and Christmas this year than last, 32 percent of indie retailers are starting their holiday promotions earlier than last year, according to a survey by the National Federation of Independent Businesses (NFIB) and American Express. American Express founded the event, which is November 30 this year, in 2010. Many small business owners who are aware of Small Business Saturday say the day will be a part of their promotional calendar as it will be helpful in attracting new customers.

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Each passing day is bringing you closer to the busiest shopping season of the year. Last year, online sales reached over $54.5 billion in November and December, according to eMarketer. The National Retail Federation expects a 13 percent increase in online retail sales this year. It is important to plan for Black Friday, Cyber Monday and the last minute Christmas Bonanza as early as possible.

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Shop.org expects online holiday sales in November and December to grow from 13 to 15 percent over the 2012 holiday season to as much as $82 billion. “Online and mobile continue to be a leading area of growth for retailers. In this economy, savvy, cost-conscious consumers go to the web to do their research and get the best bang for their buck,” said NRF president and CEO Matthew Shay.

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Back-to-school promotions are well underway at major retailers, but there is still ample opportunity for small and midsize merchants to succeed in this competitive market. The key is to find ways to stand out from the big guys. Now is the time for online sellers to optimize their eCommerce sites to attract shoppers and increase sales.

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The runways of Milan, New York and London are a far cry from the local main streets across America. How you take these looks from the runway to your local consumer audience is what really matters. Many fall 2013 trends will be familiar to retailers and consumers alike. While some looks will be common staples in customers’ wardrobes, they come with modern updates that will have customers looking to buy. The fall 2013 trends range from the quilted miniskirts to colored fur and jeweled jackets.

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