First there was Independent Bookstore Day, then we had Free Comic Book Day, then Small Business Week, and now Small Business Saturday is coming up so all indie retailers should get ready to entice new customers.
Small Business Saturday
On Tuesday, the National Retail Federation released their survey results from Thanksgiving Weekend. Instead of analyzing individual results of Black Friday, Small Business Saturday, and Cyber Monday, the NRF survey took a holistic approach that better reflects the mindsets of modern shoppers. Mark Mathews, VP of research development and industry analysis for NRF says consumers […]