Small Business Saturday (SBS) was a record-breaking success during the 2018 holiday season. Total reported spending among U.S. consumers who said they shopped at independent retailers and restaurants on the day reached a record high of an estimated $17.8 billion. Based on the annual Small Business Saturday Consumer Insights Survey from American Express and the […]
Small Business Saturday
165 million consumers shopped the five-day period between Thanksgiving and Cyber Monday according to the National Retail Federation who is calling the last five days a “very strong weekend.” The average shopper spent $313.29 on gifts and other holiday related items. Older Millennials and Gen Xers, 35 – 44 were the highest spenders, with an […]
Via the National Retail Federation Retailers are preparing for one of their biggest weekends of the year as an estimated 164 million people are already planning to go shopping Thanksgiving Day through Cyber Monday, according to the annual survey released Friday, November 16th by the National Retail Federation and Prosper Insights & Analytics. “Whether it’s […]
First there was Independent Bookstore Day, then we had Free Comic Book Day, then Small Business Week, and now Small Business Saturday is coming up so all indie retailers should get ready to entice new customers.
On Tuesday, the National Retail Federation released their survey results from Thanksgiving Weekend. Instead of analyzing individual results of Black Friday, Small Business Saturday, and Cyber Monday, the NRF survey took a holistic approach that better reflects the mindsets of modern shoppers. Mark Mathews, VP of research development and industry analysis for NRF says consumers […]