The concept of learning something about customer preferences, desires, and devices, and building relevant conversations via email around that data continues to grow.
Mobile content creation solutions such as Magmito help retailers consider a world of mobile possibilities.
It goes without saying that technology is an astounding application of scientific knowledge,and advances such as smartphones and mobile barcodes (QR codes) cannot go unnoticed. The only way to keep your small business growing is to keep up with the technological updates that are making customers say, “WOW,” and open their wallets. As Technology Marketing […]
With growing awareness of social media and smartphone capabilities, as well as other innovative channels used to research, select, transact and collect products, retailers are rethinking their marketing plans, and rightfully so. Yet there remains a traditional form of marketing still affecting consumer shopping habits that doesn’t involve tech tutorials or search engine optimization (SEO) […]
The national movement to go Green has independent retailers investing in eco-friendly bags, displays, and now, paperless receipts. According to the Boston Herald, “Major retailers such as Apple, Anthropologie, Urban Outfitters and Nordstrom already give customers the option to go digital. For instance, Whole Foods is piloting a paperless option in the mid-Atlantic region that […]
Google’s soon to be unveiled mobile payments platform is just another step towards retail on-the-go.
Mobile marketing has great potential to increase a retailer’s return on equity. How could this be? Well, cell phones provide a cost effective marketing and customer service solution, and when used well, mobile marketing can generate quality leads, disseminate important information instantaneously, and improve customer confidence in a retail store. With about 80 percent of […]
Social networking, often seen simply as a way for friends to keep in touch, has been pounced upon by big corporations and institutions. These companies understand the value of being seen as, “your friendly motor manufacturer,” or something to that effect. A sector where this can be even more valuable is independent retailing, including small […]
A strong candidate for mobile solutions is the retail industry, an enormous business nationwide that includes apparel outlets, department stores, pharmacies, groceries, and discount, specialty and convenience stores. There are currently a number of strong reasons for a business to invest in mobile, including Generation Y, the search for more revenue growth, and cross channel […]
In 2010, three billion coupons were redeemed out of the hundreds of billions that were printed, but that’s only the tip of the discount iceberg. Not only is retail America awash in coupons, it’s also awash in discounts, sales, doorbusters and loyalty programs. Such ideas as strategies and slogans have all but disappeared in retail […]