One of the biggest changes COVID-19 brought upon the world was the switch to online shopping while most brick-and-mortar storefronts closed their doors indefinitely. After the increase in online traffic, retailers now have more ecommerce shopper data at their disposal to use when stores reopen, such as what sold well, what didn’t, and what was […]
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How to Participate in Independent Retailer Month
Independent Retailer Month is coming up in July and small businesses could use the help now more than ever. It’s been a rough couple of months for everyone with the COVID-19 pandemic and nationwide shutdowns, but as storefronts are starting to open their doors again, it’s a prime time to get your customers excited for […]
Fashion Brands Use Instagram Live to Engage and Sell
Social media websites are making it easier for brands to sell and promote themselves directly on the platforms. Especially now with store closures and social distancing in place, brands are getting creative with how they engage through social media, and one of the newest ways is through Instagram Live. Instagram already offers multiple different advertisement […]
Two-Thirds of Small Businesses Still Use Traditional Marketing
by The Manifest Two-thirds (63%) of small businesses use traditional marketing to facilitate a personal connection with their clients, according to a new survey from The Manifest, a B2B news and how-to website. Although traditional marketing techniques may be seen as a thing of the past, most small businesses, surprisingly, still use print marketing such […]
Small Business Owner Awarding Scholarships to Other Small Businesses Due to COVID-19
In an effort to help other small businesses survive the COVID-19 Global Pandemic, Manuel Suarez, owner of the AGM Marketing Agency, is awarding free full scholarships to his flagship Facebook Masters Course training and Coaching Program. Over 8,000 people have already been awarded the free full scholarships, valued at over $16,000,000, in the last two […]
The Value of Brand Ambassador Programs for Start-Up Businesses
If it feels like Instagram influencers seem to be running social media, they pretty much are. With their massive numbers of followers and constant free products flooding their mailbox, they have new content to provide every day. As a retailer, you may be thinking about whether or not you should use, or even afford, an […]
The Value of Brand Ambassador Programs for Start-Up Businesses
If it feels like Instagram influencers seem to be running social media, they pretty much are. With their massive numbers of followers and constant free products flooding their mailbox, they have new content to provide every day. As a retailer, you may be thinking about whether or not you should use, or even afford, an […]
Online Reviews’ Financial Impact on Local Retail
For local retailers, five-star ratings aren’t all they’re cracked up to be. In fact, five-star shops actually earn less yearly revenue on average than retailers with a 1 to 1.5 star rating. The star-rating sweet spot for revenue is between 3.5 and 4 stars. This is just one finding from a new study from Womply, […]
Local Retailers vs. Big Box: How Small Businesses Can Stay Competitive
by Jeff Hastings Ever since the dawn of the big box store in 1962 (the year Walmart, Kmart and Target all opened their doors), smaller local businesses have struggled to compete. On Chicago’s West Side, for example, 82 local stores went out of business after Walmart moved into the neighborhood in 2006. The big box […]
Annual Report on the Future of Technology & Media
Activate, the leading management consulting firm for media, technology, entertainment, and sports businesses, recently released the Activate Technology and Media Outlook 2020, a comprehensive annual report on the state of the Internet, technology, media, and entertainment industries. The report is based on groundbreaking proprietary research. In their sixth report, Activate focused on topics such as […]
