by Mark Hook For the past decade, brands have scrambled to serve millennials, the first internet-obsessed generation that forced retailers to rethink their online-selling strategies. Now, brands are reinventing themselves for the next wave of shoppers – Gen Z, or ‘zoomers’, as they are also known. Aged between 13 and 21, zoomers are gearing up […]
social media
5 Best Ecommerce Platforms for Independent Retailers in 2022
by Shannon Flynn It has become easier than ever to find any product or service with a few strokes of the keyboard. Online shopping is booming and has been since the early days of Amazon, and the COVID-19 pandemic has only strengthened the ecommerce industry as more customers went online to order everything from groceries […]
Survey Reveals Consumer Marketing Preferences
by R.R. Donnelley & Sons Company A new study released by R.R. Donnelley & Sons Company (RRD), a leading global provider of marketing and business communications, reveals that traditional marketing channels, including word of mouth, direct mail, and in-store signage, are largely untapped by marketers. The study, based on surveys of both marketing professionals and […]
5 Retail Technology Trends of the Future
by Shannon Flynn It is no secret that COVID-19 has directly impacted the way consumers browse, shop, and purchase goods and services. The pandemic accelerated some of the changes that were already underway, such as the digitization of retail processes, the closing of brick-and-mortar stores, and the need to personalize the shopping experience. Retail technology […]
Social Media Do’s and Don’ts
Social media is constantly evolving with new ways to post videos and interact with your followers. These online connections especially changed during the COVID-19 pandemic so companies could continue to reach out to their customers and keep them interested in their brand. Retailers should continually be updating their social media tactics to keep viewers interested […]
Customer Experience in the Age of Big Data
by Kevin Grauman We live in an era of unprecedented data, where a consumer’s every action sets off a ripple of digital data. Strings of algorithms interpret this data to create consumer profiles, and companies use these robust data representations to target products and content with great effect. According to a McKinsey study, around 35 […]
Leverage Social Media Automation to Drive Engagement
Since Facebook launched bots in Messenger back in 2016, the number of leads, sales, and talent recruited by businesses has increased exponentially. It’s been four years since then, and the landscape for how businesses harness the power of marketing automation through bots has changed. Different Marketing Entry Points As we roll into 2021, brands can […]
3 Tips for Retail Success in 2021
by Maria Melo The COVID-19 pandemic has created lasting changes in how businesses sell and deliver goods and services, as well as transformed how brands must interact with their customers to succeed. Retailers are well aware of this shift and have been pivoting and adjusting strategies for months to continue effectively reaching customers. With many […]
2021 Retail Predictions
Remember at the beginning of 2020 when you thought you had everything all planned out for the year, and then COVID-19 came and knocked all of your preparations off the table? That was not fun for anyone, and many businesses are still trying to recuperate and rebuild their models. We live in very unpredictable times, […]
Holiday Cheer: Sledding Through a Successful Season with New Digital Strategies
by Allison DiRienzo and Jen Whittemore Meet Sophie, the (imaginary) owner of a successful small gift shop in Massachusetts. Before COVID-19, her reputation for unique, high-quality gifts kept her store buzzing. It was the kind of place where people lingered, sipped free coffee and hot cider, and were enticed to buy more! Once the pandemic […]
