by RJ Horsley With 2019 coming to a close, it’s important for retailers to step back and evaluate their current situation in order to streamline processes and propel business forward in the new year. Of course, that’s easier said than done without a plan of action. Based on consumer trends and the increasing availability of […]
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Betting on Ecommerce: A Decade of Predictions and Results
by Meghan Stabler Anyone can make predictions, but we aren’t always so good at going back to see whether those predictions actually came true. There have been a lot of ideas over the years about where ecommerce is heading, so I thought it would be fun to look back at what experts, analysts, and industry […]
Savvy Tips to Generate More Online Leads and Sales
by Amanda Jerelyn According to a study conducted by Jessie Hagen of U.S. Bank, 82% of businesses fail due to cash flow problems. Thus, businesses aim to maximize their profitability by cutting down costs and increasing sales. However, in the competitive business world today, increasing sales isn’t easy. Businesses have to do all that they […]
A Step-By-Step Guide To Building Your Social Media Presence
The internet is a powerful tool that has been helping small businesses thrive. Between the power of websites, Google and social media, it doesn’t take long for a start-up retailer to get their products out there for the world to see. In fact, 88 percent of consumers pre-research their buys online before making a purchase […]
Is Facebook Still Effective for Startups?
Many successful ecommerce retailers built their brands on Facebook. Specifically, direct-to-consumer startups from recent years like Brandless, Casper, Allbirds, Framebridge, and BarkBox built revolutionary retail brands almost exclusively on social media. At National Retail Federation’s BIG Show in January, CNBC’s Lauren Thomas held a discussion panel with executives from BarkBox and Framebridge, among others, to […]
5 Quick Tips for Holiday Ad Campaigns
Declan Kennedy, CEO at StitcherAds For retailers, the holiday season is one of the most critical times of the year. A recent study by Deloitte shows that this year’s holiday sales could grow by 5.6% to more than $1.1 trillion. While the holiday season is an opportune time for retailers to drive revenue, many find […]
Retailers Getting Crafty with Chatbot Messengers
The AI universe seems to be taking over the world one step at a time. As ecommerce continues to build up their customer counts, retailers are coming up with creative and intriguing ways to give customers that personalized experience they are longing for, and one of those ways is through chatbot messengers. According to a […]
Following In Instagram’s Footsteps: Snapchat Is Now Shoppable
Gen Y and Gen Z seem to be spending the most amount of time on social media platforms Snapchat and Instagram, and retailers are taking note. Many big brands such as Victoria’s Secret® and Target® have advertised through both sites and in May, Instagram started allowing selected users to purchase items from retail ads directly […]
Snap Into the Minds of Gen Y and Gen Z Customers
It can be hard to understand both Generations Y and Z, especially because of how much they rely on social media to find new products and general information on what is going on in the world. Even though they may seem difficult to reach, it’s not as hard as you think. Sarah Weise, Partner, Global […]
Buy-Buy Beauty
In today’s consumer climate, independent and startup businesses are dressed to kill. This is especially true for the over $445 billion beauty industry, which is expected to reach $750 billion by 2024.
