If it feels like Instagram influencers seem to be running social media, they pretty much are. With their massive numbers of followers and constant free products flooding their mailbox, they have new content to provide every day. As a retailer, you may be thinking about whether or not you should use, or even afford, an […]
social media
Online Reviews’ Financial Impact on Local Retail
For local retailers, five-star ratings aren’t all they’re cracked up to be. In fact, five-star shops actually earn less yearly revenue on average than retailers with a 1 to 1.5 star rating. The star-rating sweet spot for revenue is between 3.5 and 4 stars. This is just one finding from a new study from Womply, […]
Local Retailers vs. Big Box: How Small Businesses Can Stay Competitive
by Jeff Hastings Ever since the dawn of the big box store in 1962 (the year Walmart, Kmart and Target all opened their doors), smaller local businesses have struggled to compete. On Chicago’s West Side, for example, 82 local stores went out of business after Walmart moved into the neighborhood in 2006. The big box […]
Annual Report on the Future of Technology & Media
Activate, the leading management consulting firm for media, technology, entertainment, and sports businesses, recently released the Activate Technology and Media Outlook 2020, a comprehensive annual report on the state of the Internet, technology, media, and entertainment industries. The report is based on groundbreaking proprietary research. In their sixth report, Activate focused on topics such as […]
Starting The Year Off Right: 5 Tips for Retailers to Improve Efficiency in the New Year
by RJ Horsley With 2019 coming to a close, it’s important for retailers to step back and evaluate their current situation in order to streamline processes and propel business forward in the new year. Of course, that’s easier said than done without a plan of action. Based on consumer trends and the increasing availability of […]
Betting on Ecommerce: A Decade of Predictions and Results
by Meghan Stabler Anyone can make predictions, but we aren’t always so good at going back to see whether those predictions actually came true. There have been a lot of ideas over the years about where ecommerce is heading, so I thought it would be fun to look back at what experts, analysts, and industry […]
Savvy Tips to Generate More Online Leads and Sales
by Amanda Jerelyn According to a study conducted by Jessie Hagen of U.S. Bank, 82% of businesses fail due to cash flow problems. Thus, businesses aim to maximize their profitability by cutting down costs and increasing sales. However, in the competitive business world today, increasing sales isn’t easy. Businesses have to do all that they […]
A Step-By-Step Guide To Building Your Social Media Presence
The internet is a powerful tool that has been helping small businesses thrive. Between the power of websites, Google and social media, it doesn’t take long for a start-up retailer to get their products out there for the world to see. In fact, 88 percent of consumers pre-research their buys online before making a purchase […]
Is Facebook Still Effective for Startups?
Many successful ecommerce retailers built their brands on Facebook. Specifically, direct-to-consumer startups from recent years like Brandless, Casper, Allbirds, Framebridge, and BarkBox built revolutionary retail brands almost exclusively on social media. At National Retail Federation’s BIG Show in January, CNBC’s Lauren Thomas held a discussion panel with executives from BarkBox and Framebridge, among others, to […]
5 Quick Tips for Holiday Ad Campaigns
Declan Kennedy, CEO at StitcherAds For retailers, the holiday season is one of the most critical times of the year. A recent study by Deloitte shows that this year’s holiday sales could grow by 5.6% to more than $1.1 trillion. While the holiday season is an opportune time for retailers to drive revenue, many find […]
