Social Media plays such a huge part in brand growth, but unless you use it properly, it will not help you gain any extra exposure. There are many different factors that go into creating successful social media accounts, and one of the biggest ones is posting at just the right time in order to get […]
social media
2022 Trends for Social Commerce
by Mark Hook Over the last 20 years, we have seen social media shift from simple, text-based updates to increasingly visual content, championed by app-based platforms like Instagram and Snapchat. Now, new entrants such as TikTok and Pinterest are taking the trend even further. Social media now goes way beyond communicating with friends and family. […]
How to Reach Consumers Through the Metaverse
The metaverse is the epitome of marketing — rebranding a collection of existing technologies with an intriguing new name. As the new hub aims to intersect consumers, influencers, brands, and live online events through VR and AR, 2022 will be the year for retailers to find new and creative ways to reach shoppers through the […]
Video is Key to a Successful Marketing Strategy in 2022
by Christina Ross Almost 16 years ago, Google bought video-sharing site YouTube for $1.65 billion. The iPhone did not yet exist, and neither did video-editing apps or high-quality camera phones. Within several years, however, Google’s purchase was already being called one of the great business deals of all time. Today, conservative estimates of YouTube’s value […]
Fake Reviews Plaguing the Customer Shopping Journey
With ecommerce transactions continuing to grow, fake reviews are an increasing concern for shoppers. According to a nationally representative survey of 2,057 U.S. adults conducted by CR in November, 239 million Americans read online reviews before making a purchase decision. Yet, more than three out of four (79%) say there have been times when they […]
How Online Sellers Can Capitalize on Social Commerce Trends
by PingPong Payments Over the past year, ecommerce spending has skyrocketed from a record high of $4.89 trillion set in 2021, to a predicted $5.42 trillion in 2022. Social commerce is a subset of ecommerce, and harnesses the purchasing power of young customers on innovative new retail platforms. In 2021, social commerce sales increased by […]
Gen Z’s New Shopping Habits May Kill Off Unprepared Brands
by Mark Hook For the past decade, brands have scrambled to serve millennials, the first internet-obsessed generation that forced retailers to rethink their online-selling strategies. Now, brands are reinventing themselves for the next wave of shoppers – Gen Z, or ‘zoomers’, as they are also known. Aged between 13 and 21, zoomers are gearing up […]
5 Best Ecommerce Platforms for Independent Retailers in 2022
by Shannon Flynn It has become easier than ever to find any product or service with a few strokes of the keyboard. Online shopping is booming and has been since the early days of Amazon, and the COVID-19 pandemic has only strengthened the ecommerce industry as more customers went online to order everything from groceries […]
Survey Reveals Consumer Marketing Preferences
by R.R. Donnelley & Sons Company A new study released by R.R. Donnelley & Sons Company (RRD), a leading global provider of marketing and business communications, reveals that traditional marketing channels, including word of mouth, direct mail, and in-store signage, are largely untapped by marketers. The study, based on surveys of both marketing professionals and […]
5 Retail Technology Trends of the Future
by Shannon Flynn It is no secret that COVID-19 has directly impacted the way consumers browse, shop, and purchase goods and services. The pandemic accelerated some of the changes that were already underway, such as the digitization of retail processes, the closing of brick-and-mortar stores, and the need to personalize the shopping experience. Retail technology […]
