by Kevin Grauman We live in an era of unprecedented data, where a consumer’s every action sets off a ripple of digital data. Strings of algorithms interpret this data to create consumer profiles, and companies use these robust data representations to target products and content with great effect. According to a McKinsey study, around 35 […]
social media
Leverage Social Media Automation to Drive Engagement
Since Facebook launched bots in Messenger back in 2016, the number of leads, sales, and talent recruited by businesses has increased exponentially. It’s been four years since then, and the landscape for how businesses harness the power of marketing automation through bots has changed. Different Marketing Entry Points As we roll into 2021, brands can […]
3 Tips for Retail Success in 2021
by Maria Melo The COVID-19 pandemic has created lasting changes in how businesses sell and deliver goods and services, as well as transformed how brands must interact with their customers to succeed. Retailers are well aware of this shift and have been pivoting and adjusting strategies for months to continue effectively reaching customers. With many […]
2021 Retail Predictions
Remember at the beginning of 2020 when you thought you had everything all planned out for the year, and then COVID-19 came and knocked all of your preparations off the table? That was not fun for anyone, and many businesses are still trying to recuperate and rebuild their models. We live in very unpredictable times, […]
Holiday Cheer: Sledding Through a Successful Season with New Digital Strategies
by Allison DiRienzo and Jen Whittemore Meet Sophie, the (imaginary) owner of a successful small gift shop in Massachusetts. Before COVID-19, her reputation for unique, high-quality gifts kept her store buzzing. It was the kind of place where people lingered, sipped free coffee and hot cider, and were enticed to buy more! Once the pandemic […]
Retail’s Biggest Weapon in 2021: WhatsApp
by Yuri Fiaschi This is one of the harshest economic climates the world has ever seen — and with a potential second wave of the pandemic coming this winter, retailers are stressed about how to capitalize on the holiday season. With foot traffic likely to be much lower on Black Friday and leading up to […]
Influencers Driving Consumers In-Store This Holiday Season
From the beginning when Yelp allowed people to express their opinions online, to now Instagram users influencing consumers all over the world, influencers are literally driving our economy and even encouraging customers to shop safely. The best part is — they’re totally affordable! More and more retailers are starting to hop on this bandwagon as […]
Forget Boring Social Media Posts – Make the Most This Holiday Season
As consumers continue to use social media to find and interact with new brands, the pressure for keeping content fresh and intriguing is high. Retailers need to find unique ways to reach shoppers this holiday season, and Independent Retailer has a few tricks up our sleeve to help you accomplish just that. Interacting with Viewers […]
Want to be an Effective Retailer in 2020? Learn to Engage Customers from Home
by Maria Melo Ask any business owner and they’ll tell you: the consumer landscape is transforming and becoming more complex every day. Shifts caused by the COVID-19 pandemic have transformed the way we buy, sell, deliver goods and services, and fundamentally changed how brands must interact with their customers to be successful. This transformation and […]
Utilizing Customer Data to Make Better Merchandising Decisions In-Store
One of the biggest changes COVID-19 brought upon the world was the switch to online shopping while most brick-and-mortar storefronts closed their doors indefinitely. After the increase in online traffic, retailers now have more ecommerce shopper data at their disposal to use when stores reopen, such as what sold well, what didn’t, and what was […]
