From the beginning when Yelp allowed people to express their opinions online, to now Instagram users influencing consumers all over the world, influencers are literally driving our economy and even encouraging customers to shop safely. The best part is — they’re totally affordable! More and more retailers are starting to hop on this bandwagon as […]
social media
Forget Boring Social Media Posts – Make the Most This Holiday Season
As consumers continue to use social media to find and interact with new brands, the pressure for keeping content fresh and intriguing is high. Retailers need to find unique ways to reach shoppers this holiday season, and Independent Retailer has a few tricks up our sleeve to help you accomplish just that. Interacting with Viewers […]
Want to be an Effective Retailer in 2020? Learn to Engage Customers from Home
by Maria Melo Ask any business owner and they’ll tell you: the consumer landscape is transforming and becoming more complex every day. Shifts caused by the COVID-19 pandemic have transformed the way we buy, sell, deliver goods and services, and fundamentally changed how brands must interact with their customers to be successful. This transformation and […]
Utilizing Customer Data to Make Better Merchandising Decisions In-Store
One of the biggest changes COVID-19 brought upon the world was the switch to online shopping while most brick-and-mortar storefronts closed their doors indefinitely. After the increase in online traffic, retailers now have more ecommerce shopper data at their disposal to use when stores reopen, such as what sold well, what didn’t, and what was […]
How to Participate in Independent Retailer Month
Independent Retailer Month is coming up in July and small businesses could use the help now more than ever. It’s been a rough couple of months for everyone with the COVID-19 pandemic and nationwide shutdowns, but as storefronts are starting to open their doors again, it’s a prime time to get your customers excited for […]
Fashion Brands Use Instagram Live to Engage and Sell
Social media websites are making it easier for brands to sell and promote themselves directly on the platforms. Especially now with store closures and social distancing in place, brands are getting creative with how they engage through social media, and one of the newest ways is through Instagram Live. Instagram already offers multiple different advertisement […]
Two-Thirds of Small Businesses Still Use Traditional Marketing
by The Manifest Two-thirds (63%) of small businesses use traditional marketing to facilitate a personal connection with their clients, according to a new survey from The Manifest, a B2B news and how-to website. Although traditional marketing techniques may be seen as a thing of the past, most small businesses, surprisingly, still use print marketing such […]
Small Business Owner Awarding Scholarships to Other Small Businesses Due to COVID-19
In an effort to help other small businesses survive the COVID-19 Global Pandemic, Manuel Suarez, owner of the AGM Marketing Agency, is awarding free full scholarships to his flagship Facebook Masters Course training and Coaching Program. Over 8,000 people have already been awarded the free full scholarships, valued at over $16,000,000, in the last two […]
The Value of Brand Ambassador Programs for Start-Up Businesses
If it feels like Instagram influencers seem to be running social media, they pretty much are. With their massive numbers of followers and constant free products flooding their mailbox, they have new content to provide every day. As a retailer, you may be thinking about whether or not you should use, or even afford, an […]
The Value of Brand Ambassador Programs for Start-Up Businesses
If it feels like Instagram influencers seem to be running social media, they pretty much are. With their massive numbers of followers and constant free products flooding their mailbox, they have new content to provide every day. As a retailer, you may be thinking about whether or not you should use, or even afford, an […]
