Many successful ecommerce retailers built their brands on Facebook. Specifically, direct-to-consumer startups from recent years like Brandless, Casper, Allbirds, Framebridge, and BarkBox built revolutionary retail brands almost exclusively on social media. At National Retail Federation’s BIG Show in January, CNBC’s Lauren Thomas held a discussion panel with executives from BarkBox and Framebridge, among others, to […]
social media
5 Quick Tips for Holiday Ad Campaigns
Declan Kennedy, CEO at StitcherAds For retailers, the holiday season is one of the most critical times of the year. A recent study by Deloitte shows that this year’s holiday sales could grow by 5.6% to more than $1.1 trillion. While the holiday season is an opportune time for retailers to drive revenue, many find […]
Retailers Getting Crafty with Chatbot Messengers
The AI universe seems to be taking over the world one step at a time. As ecommerce continues to build up their customer counts, retailers are coming up with creative and intriguing ways to give customers that personalized experience they are longing for, and one of those ways is through chatbot messengers. According to a […]
Snap Into the Minds of Gen Y and Gen Z Customers
It can be hard to understand both Generations Y and Z, especially because of how much they rely on social media to find new products and general information on what is going on in the world. Even though they may seem difficult to reach, it’s not as hard as you think. Sarah Weise, Partner, Global […]
Buy-Buy Beauty
In today’s consumer climate, independent and startup businesses are dressed to kill. This is especially true for the over $445 billion beauty industry, which is expected to reach $750 billion by 2024.
Christmas in July: Utilize the Senses to Craft the Ultimate Buying Experience
There are a lot of considerations that go into crafting the perfect holiday spirit, and likewise, the perfect shopping experience. Shoppers engage with your brand through all of their senses, so it is important to utilize every opportunity to create a lasting impression.
Retailers Who are Killing the Social Media Game
Social media is a marketing tool that every retailer should be using. We enjoy discovering new independent retailers online and admire their work and curated posts.
Then & Now: A Look Back at Last Year’s Retail Predictions
This time last year, in the cover story of our January 2017 issue titled, “What’s Next For Retail?” we made some predictions on what would happen in our industry over the course of 2017.
Social Media is the No.1 Marketing Choice for Card & Gift Retailers
In a recent study of over 300 retailers, Card & Gift Network found social media was the most popular online marketing activity for the greetings card and giftware industry.
A Retailer’s Guide to Instagram
Instagram has become a game-changer for many retail businesses. It provides a wealth of opportunities to creatively personalize shopping experiences for customers.
