As an independent retailer you want to be found by new customers, investing in new advertising channels, such as social media or smartphone technology, may help in attaining this goal. But wouldn’t it be nice for customers to find you through an easy-to-use Internet store locator, rather than you doing all the work to entice […]
There still remains a learning curve for many independent retailers when it comes to advertising via Facebook and other social media. Although your marketing team may be a one man show, even the little guy can make a big name in his social network. Marketers surveyed in a recent report from the World Federation of […]
Live blogging (e.g., Tweeting, time-stamped news feed updates) holds great promise for retailers looking for a new and better way to engage core customers. It’s a novel way for brands of all sizes to deliver valuable and interesting content to receptive consumers actively seeking information on products, and interaction with retailers offering those products. What’s […]
Independent retailers have found a profitable niche in the sale of unique gifts that express thoughtfulness and sentiment, but most importantly stand out from the cookie cutter gifts purchased from big box retailers. Main Street USA can often promise an unusual present, “that has a great story behind it,” says Alison Jatlow Levy, a retail […]
While unique merchandise draws customers, smart business tactics help drive home the sale.
Success on Facebook, Twitter, YouTube and the many other emerging social sites is all about the approach. A study by IBM reveals that many companies are missing an opportunity to utilize social media channels to drive sales growth, because of a misunderstanding of what consumers want out of those channels. A majority of consumers say […]
Social networking began as a personal communication tool, but the integration of business has transformed these platforms, giving birth to a new code of conduct.
Wholesale industry podcast series features wholesale supplier interview exclusives
Facebook Pages are used as a platform to publicize contests, products, and more. But what features allow your customers to interact with you?
One of the big shifts in shopping last year was the emergence of social ecommerce, as brands and retailers found that social networks aren’t just a means to extend their visibility, but also a way to pull in more revenue. The infrastructure of the Internet now enables the sharing of information among networks at a […]