Facebook Pages are used as a platform to publicize contests, products, and more. But what features allow your customers to interact with you?
One of the big shifts in shopping last year was the emergence of social ecommerce, as brands and retailers found that social networks aren’t just a means to extend their visibility, but also a way to pull in more revenue. The infrastructure of the Internet now enables the sharing of information among networks at a […]
Fanminder is helping small businesses get social. For smaller operations in which employees are already filling multiple roles and every penny is pretty much spoken for, staying on top of social media can be next to impossible. That’s a dilemma that Fanminder, based in Los Altos, CA, hopes to solve. Fanminder, which launched in 2010, […]
The retail sector appears to be undergoing one of its periodic bouts of upheaval, what with the rise of social media in marketing, the launching of online only stores, and an increase in loyalty programs. This flurry of innovation might fit well with the thesis of Robin Lewis and Michael Dart’s book, “The New Rules […]
Social networking, often seen simply as a way for friends to keep in touch, has been pounced upon by big corporations and institutions. These companies understand the value of being seen as, “your friendly motor manufacturer,” or something to that effect. A sector where this can be even more valuable is independent retailing, including small […]
There seems to be a disconnect between what customers say they want out of social media and what businesses think they want.
With teens logging online in record numbers and making purchase decisions based on what they find there, retailers need to up their game.
Research has found with money tight, small businesses are turning to free social media to draw and retain customers.
A new report reinforces what many savvy retailers already know: social media works as a way of reaching customers. Now you have to implement it.
A new survey of brand marketers finds that while they agree social media offers big potential to help push products, they’re at a loss as to how to implement it successfully. But on a brighter note, the Websites with local content were considered the most effective tactic, according to the poll by Harris Interactive for […]