So, you are moving along with your business, and you do not have a lot of time. You certainly do not have time to follow all the news about social networks and mobile phones, you say. Well trust me, that is exactly what you must do. Before it is too late, take your head out of the sand and have your friends hold you upside down and shake you until every kernel of sand is out of your ears. All kidding aside, if you do not adjust to what is happening in off-site commerce, you will not remain competitive in the long-term.
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Social media monitoring is a powerful business tool indie retailers can use to improve their ROI. The process involves listening to and analyzing what your customers…
The 2013 State of Inbound Marketing Report, from Hubspot, reveals that companies can benefit by maintaining a blog. By enhancing a firm’s visibility in the marketplace, a blog promotes products, generates leads and establishes industry expertise. Blogs also allow customers a forum to engage with a brand. SEO and social media are also important lead generation avenues. Below are a few statistics about the current state of inbound marketing from the report:
By Shepard Morrow Local businesses don’t have the same resources at their disposal as national brands when it comes to online retail marketing. But here’s the…
Pinterest, Facebook and Twitter are essential business tools. They help retailers connect with and inform existing customers, and allow them to pick up a few new customers along the way. Pinterest gives you the capacity to skyrocket your brand exposure with a single click, and is one of the greatest social media channels to ramp up lead generation. If you are not yet marketing your retail store on Pinterest, then you are missing a serious opportunity to increase sales.
Catch up on techniques and best practices to keep consumers shopping local with “Summer School,” a free webinar series presented by SnapRetail. Twelve online classes taught…
By Christian Kratsas It’s natural for society to push back when change occurs. We all become accustomed to our daily routines and business operations. When a…
Ron Cates, Constant Contact’s email and social media marketing expert, was the keynote speaker at the Independent Retailer Conference held May 20th in New York City.…
By Andreea Ayers Pinterest, one of the fastest expanding user bases on the web, now offers Business Accounts to help you maximize your time on this…
Vine, Twitter’s six-second video app, has hit the number one spot in the Apple App Store charts for free and social apps in the U.S. The…