The past several decades have brought tremendous change to the world of advertising. The Internet — and particularly, Facebook, Twitter, Instagram, and Snapchat — have increased both the potential audience that a retailer can reach, but also its potential liability for advertising missteps.
Snapchat is a social media platform that allows users to send temporary images and videos to friends or share on their own personal “story.”
Creating content for social media may be a daunting task. You must maintain the right balance between what an audience wants to see and what you want them to see.
On June 27, 2017, the Local Business Marketing Summit will kick off – it’s a FREE two-day online event designed specifically for local businesses who want to jump start their marketing efforts.
Your store has a thriving Facebook page, and maybe even an Instagram® account, too.
Eighty-six percent of social media users follow businesses. Instinct would tell us that users follow brands for promotions and discounts. However, in reality the relationship is much deeper.
Generation Z are the new kids on the block. The oldest of this demographic group are just starting to graduate from college and enter the adult economy.
User engagement is a clear indication of success for any website.
Is it already time for Christmas in July? For some, yes. But if you’re not quite ready for the popular winter holiday, dial down the noise a bit and start developing your marketing strategy for the biggest fall holidays: Halloween and Thanksgiving.
2016 is in full swing, and merchants everywhere are gearing up for the spring and summer seasons.