Gen Y and Gen Z seem to be spending the most amount of time on social media platforms Snapchat and Instagram, and retailers are taking note. Many big brands such as Victoria’s Secret® and Target® have advertised through both sites and in May, Instagram started allowing selected users to purchase items from retail ads directly […]
It can be hard to understand both Generations Y and Z, especially because of how much they rely on social media to find new products and general information on what is going on in the world. Even though they may seem difficult to reach, it’s not as hard as you think. Sarah Weise, Partner, Global […]
In today’s consumer climate, independent and startup businesses are dressed to kill. This is especially true for the over $445 billion beauty industry, which is expected to reach $750 billion by 2024.
There are a lot of considerations that go into crafting the perfect holiday spirit, and likewise, the perfect shopping experience. Shoppers engage with your brand through all of their senses, so it is important to utilize every opportunity to create a lasting impression.
Social media is a marketing tool that every retailer should be using. We enjoy discovering new independent retailers online and admire their work and curated posts.
This time last year, in the cover story of our January 2017 issue titled, “What’s Next For Retail?” we made some predictions on what would happen in our industry over the course of 2017.
In a recent study of over 300 retailers, Card & Gift Network found social media was the most popular online marketing activity for the greetings card and giftware industry.
Instagram has become a game-changer for many retail businesses. It provides a wealth of opportunities to creatively personalize shopping experiences for customers.
Social media is such a vital part of business nowadays that it cannot be ignored. If harnessed in the right way, you can take back full control over your business’s social media profiles to be used as an advantage and a tool for success.
Pinterest is a great social media and marketing tool for retailers.