For many independent business owners, managing your brand’s social media presence can seem like a daunting task for which there just isn’t enough time.
The past several decades have brought tremendous change to the world of advertising. The Internet — and particularly, Facebook, Twitter, Instagram, and Snapchat — have increased both the potential audience that a retailer can reach, but also its potential liability for advertising missteps.
Snapchat is a social media platform that allows users to send temporary images and videos to friends or share on their own personal “story.”
Creating content for social media may be a daunting task. You must maintain the right balance between what an audience wants to see and what you want them to see.
On June 27, 2017, the Local Business Marketing Summit will kick off – it’s a FREE two-day online event designed specifically for local businesses who want to jump start their marketing efforts.
Your store has a thriving Facebook page, and maybe even an Instagram® account, too.
Eighty-six percent of social media users follow businesses. Instinct would tell us that users follow brands for promotions and discounts. However, in reality the relationship is much deeper.
A quick look around a crowded store can often make one thing clear: today’s shoppers won’t venture too far without their phones. According to a recent survey from SessionM, ninety percent of retail shoppers use their smartphones while in-store.
Generation Z are the new kids on the block. The oldest of this demographic group are just starting to graduate from college and enter the adult economy.
User engagement is a clear indication of success for any website.