Amazon Storefronts is an Amazon microsite that highlights independent retailers that manufacture or handcraft unique products. Amazon launched this subset of their ecommerce platform in September and accompanied it with a national TV advertisement featuring The Little Flower Soap, an indie retailer that has used Amazon to grow their business on a national scale. The […]
technology
Getting Up Close and Personal with AI Technology
It is crucial for independent eccommerce retailers to stand out against Amazon by creating powerful online experiences for customers. Using artificial intelligence (AI) to create this personalized journey could help boost sales and traffic, both in store and online, for businesses. “In this fast-paced, ever-changing world we live in, an easy-to-navigate site, fast shipping, and […]
Following In Instagram’s Footsteps: Snapchat Is Now Shoppable
Gen Y and Gen Z seem to be spending the most amount of time on social media platforms Snapchat and Instagram, and retailers are taking note. Many big brands such as Victoria’s Secret® and Target® have advertised through both sites and in May, Instagram started allowing selected users to purchase items from retail ads directly […]
Amazon Go Reveals Second Seattle Location: How It Can Help Your Store
After the first Amazon Go store showed huge success, the ecommerce giant is planning to open yet another Go store in Seattle, just a few blocks away from the first one. What makes the Amazon Go store so unique is their cashierless, no line, no wait way of life, and customers cannot seem to stop […]
It’s Raining Customers: Why You Need an Umbrella Loyalty Program
What if you could tackle common challenges like retention, acquisition, engagement, and brand awareness, all with a single program?
Time To Hop On the Mobile Location Strategies Bandwagon
Mobile location data offers the possibility to gather real-time information about consumers through their smartphone, rather than trying to infer attributes and behaviors from other sources like store data, census surveys and IP addresses.
IRCE: Ecommerce for All
Held this coming June 5-8, 2018 at McCormick Place West in Chicago, the four day IRCE event will be packed with presentations by over 200 industry leading speakers and well-known companies and brands including Warby Parker, Eloquii, Beachbody, Chewy.com, Rue La La, Pinterest, and Houzz.
Using Augmented Reality To Increase Store Profits
Augmented reality (AR) – don’t think it’s for you? You might want to think again. Recently, Independent Retailer’s Meaghan Brophy sat down with Caspar Thykier, CEO of Zappar.com, to learn more about how the company’s AR platform can help retailers large and small to grow their income and generate additional foot traffic in-store.
Why is the US Slow to Adopt New Payment Technologies?
The U.S., which is normally a leader in innovation, has fallen behind when it comes to renovating payment methods. In the U.S., mobile payment transactions reached $112 billion by the end of 2016.
Fashion Vending Machines: The Next-Gen Pop-up?
Retail vending machines have begun popping up across the U.S. They offer convenience to shoppers and extra revenue for retailers. They are a great way to boost business without making a big commitment.
