by Kevin Grauman We live in an era of unprecedented data, where a consumer’s every action sets off a ripple of digital data. Strings of algorithms interpret this data to create consumer profiles, and companies use these robust data representations to target products and content with great effect. According to a McKinsey study, around 35 […]
technology
Strategically Grow Your Private Label with Science-Based Pricing and Promotions
by Cheryl Sullivan Independent retailers have struggled against proliferating online and brick-and-mortar competition for years. The pandemic only heightened the unpredictability of the fast-changing customer, competitor and shopper behaviors, as well as supply chain disruptions. The Imperative for Science-Driven Pricing and Promotions Fortunately, indie retailers continue to adopt science-based lifecycle pricing (which includes prices, promotions […]
Robots in Retail: 3 Ways Small Shops Can Benefit
by Shannon Flynn Robots are among the latest wave of technology coming to small business retailers in 2021. With pushes for innovation and shopping changes from the COVID-19 pandemic, robots in retail are a growing solution. Fortunately, as artificial intelligence (AI) and machine learning (ML) robots become more common, they also become more affordable. Now […]
Leverage Social Media Automation to Drive Engagement
Since Facebook launched bots in Messenger back in 2016, the number of leads, sales, and talent recruited by businesses has increased exponentially. It’s been four years since then, and the landscape for how businesses harness the power of marketing automation through bots has changed. Different Marketing Entry Points As we roll into 2021, brands can […]
2021 Retail Predictions
Remember at the beginning of 2020 when you thought you had everything all planned out for the year, and then COVID-19 came and knocked all of your preparations off the table? That was not fun for anyone, and many businesses are still trying to recuperate and rebuild their models. We live in very unpredictable times, […]
Technology’s Role in the New Retail Paradigm Post-COVID-19
by Pranav Tyagi This is a pivotal time for retailers. Many were already facing pressures from the growth in ecommerce prior to the onset of the pandemic, and after months of stay at home orders and forced closures, these stresses have only increased. According to recent data from IBM’s U.S. Retail Index, COVID-19 has expedited […]
Planning an Email Marketing Campaign? Here’s How to Look at Costs
by Vincent Sevilla A variety of marketing strategies are being employed by businesses all over the world. Everything from SEO to physical and digital campaigns is all set to one end goal: to improve conversion rates. In the early years of digital marketing, email marketing was one of digital marketers’ primary tools for trying to […]
The Importance of Cybersecurity for Ecommerce Retailers
Owning and operating an eCommerce business is no simple feat. It takes a great deal of market research, product quality research, marketing strategy, time investment, and, of course, hard work. However, it is equally true that many online businesses are likely to forget about their cybersecurity practices. In fact, just 6 in 10 small businesses […]
Will Retail Chatbots Be the New Normal?
by Kayla Matthews Chatbots have become an essential feature for retailers across the world. Businesses benefit from these integrations since chatbots can boost sales, assist customers and help the company stand out. Though chatbots are already making progress in the retail world, AI and COVID-19 are changing things in different ways. A chatbot is an […]
Technology Tools to Help Retailers Open Their Doors
by Naomi Wheeless Hoping that the worst of the pandemic is behind them and their communities, many shops are preparing to reopen after extended closures and looking for the best ways to safely welcome back customers. Businesses need to consider a variety of new normals, like ways to keep customers socially distanced, minimize contact between […]
