Gen Y and Gen Z seem to be spending the most amount of time on social media platforms Snapchat and Instagram, and retailers are taking note. Many big brands such as Victoria’s Secret® and Target® have advertised through both sites and in May, Instagram started allowing selected users to purchase items from retail ads directly […]
technology
Amazon Go Reveals Second Seattle Location: How It Can Help Your Store
After the first Amazon Go store showed huge success, the ecommerce giant is planning to open yet another Go store in Seattle, just a few blocks away from the first one. What makes the Amazon Go store so unique is their cashierless, no line, no wait way of life, and customers cannot seem to stop […]
It’s Raining Customers: Why You Need an Umbrella Loyalty Program
What if you could tackle common challenges like retention, acquisition, engagement, and brand awareness, all with a single program?
Time To Hop On the Mobile Location Strategies Bandwagon
Mobile location data offers the possibility to gather real-time information about consumers through their smartphone, rather than trying to infer attributes and behaviors from other sources like store data, census surveys and IP addresses.
IRCE: Ecommerce for All
Held this coming June 5-8, 2018 at McCormick Place West in Chicago, the four day IRCE event will be packed with presentations by over 200 industry leading speakers and well-known companies and brands including Warby Parker, Eloquii, Beachbody, Chewy.com, Rue La La, Pinterest, and Houzz.
Using Augmented Reality To Increase Store Profits
Augmented reality (AR) – don’t think it’s for you? You might want to think again. Recently, Independent Retailer’s Meaghan Brophy sat down with Caspar Thykier, CEO of Zappar.com, to learn more about how the company’s AR platform can help retailers large and small to grow their income and generate additional foot traffic in-store.
Why is the US Slow to Adopt New Payment Technologies?
The U.S., which is normally a leader in innovation, has fallen behind when it comes to renovating payment methods. In the U.S., mobile payment transactions reached $112 billion by the end of 2016.
Fashion Vending Machines: The Next-Gen Pop-up?
Retail vending machines have begun popping up across the U.S. They offer convenience to shoppers and extra revenue for retailers. They are a great way to boost business without making a big commitment.
Where is Pepper Now?
Pepper, a humanoid robot by SoftBank Robotics, serves as a day-to-day companion for humans. A year ago, Independent Retailer interviewed Steve Carlin, vice president and general manager of SoftBank.
GlobalShop
The first GlobalShop show and conference took place in Chicago in 1993 and was called The Store Fixturing Show. Now, 25 years later and after rapid growth and expanded product categories, GlobalShop is an “evolved concept, serving the entire figurative world of store design.”
