Since Facebook launched bots in Messenger back in 2016, the number of leads, sales, and talent recruited by businesses has increased exponentially. It’s been four years since then, and the landscape for how businesses harness the power of marketing automation through bots has changed. Different Marketing Entry Points As we roll into 2021, brands can […]
technology
2021 Retail Predictions
Remember at the beginning of 2020 when you thought you had everything all planned out for the year, and then COVID-19 came and knocked all of your preparations off the table? That was not fun for anyone, and many businesses are still trying to recuperate and rebuild their models. We live in very unpredictable times, […]
Technology’s Role in the New Retail Paradigm Post-COVID-19
by Pranav Tyagi This is a pivotal time for retailers. Many were already facing pressures from the growth in ecommerce prior to the onset of the pandemic, and after months of stay at home orders and forced closures, these stresses have only increased. According to recent data from IBM’s U.S. Retail Index, COVID-19 has expedited […]
Planning an Email Marketing Campaign? Here’s How to Look at Costs
by Vincent Sevilla A variety of marketing strategies are being employed by businesses all over the world. Everything from SEO to physical and digital campaigns is all set to one end goal: to improve conversion rates. In the early years of digital marketing, email marketing was one of digital marketers’ primary tools for trying to […]
The Importance of Cybersecurity for Ecommerce Retailers
Owning and operating an eCommerce business is no simple feat. It takes a great deal of market research, product quality research, marketing strategy, time investment, and, of course, hard work. However, it is equally true that many online businesses are likely to forget about their cybersecurity practices. In fact, just 6 in 10 small businesses […]
Will Retail Chatbots Be the New Normal?
by Kayla Matthews Chatbots have become an essential feature for retailers across the world. Businesses benefit from these integrations since chatbots can boost sales, assist customers and help the company stand out. Though chatbots are already making progress in the retail world, AI and COVID-19 are changing things in different ways. A chatbot is an […]
Technology Tools to Help Retailers Open Their Doors
by Naomi Wheeless Hoping that the worst of the pandemic is behind them and their communities, many shops are preparing to reopen after extended closures and looking for the best ways to safely welcome back customers. Businesses need to consider a variety of new normals, like ways to keep customers socially distanced, minimize contact between […]
Four Ways Artificial Intelligence is Transforming Retail Experiences
by Kayla Mattews Retailers, faced with changing customer needs and a demand for constant innovation, are looking to cutting-edge tech to improve their stores. Most modern businesses collect huge amounts of customer data. A lot of that info goes to waste, however. Artificial intelligence can analyze and apply that info in real time. Retailers are […]
How VoIP Phone Systems Can Help Independent Retailers Make Big Impressions
by Ken Narita Independent Retailers today face numerous challenges. Missing calls from customers and prospects shouldn’t be one of them. Many indie retailers have switched to voice over internet protocol (VoIP) systems from traditional landlines because of significant cost savings; the ability to work from anywhere (and still use your office phone number); and the […]
Five Ways 5G Technology is Impacting Retail, and What’s to Come
by Kayla Matthews At times, it may seem that technology is pushing for retail to become wholly online. While e-commerce is rising at a meteoric rate, the latest tech isn’t leaving brick-and-mortar retailers in the dust. Some new advances like 5G could revolutionize the physical retail industry. 5G isn’t just a new gimmick for phone […]
