by Vincent Sevilla A variety of marketing strategies are being employed by businesses all over the world. Everything from SEO to physical and digital campaigns is all set to one end goal: to improve conversion rates. In the early years of digital marketing, email marketing was one of digital marketers’ primary tools for trying to […]
technology
The Importance of Cybersecurity for Ecommerce Retailers
Owning and operating an eCommerce business is no simple feat. It takes a great deal of market research, product quality research, marketing strategy, time investment, and, of course, hard work. However, it is equally true that many online businesses are likely to forget about their cybersecurity practices. In fact, just 6 in 10 small businesses […]
Will Retail Chatbots Be the New Normal?
by Kayla Matthews Chatbots have become an essential feature for retailers across the world. Businesses benefit from these integrations since chatbots can boost sales, assist customers and help the company stand out. Though chatbots are already making progress in the retail world, AI and COVID-19 are changing things in different ways. A chatbot is an […]
Technology Tools to Help Retailers Open Their Doors
by Naomi Wheeless Hoping that the worst of the pandemic is behind them and their communities, many shops are preparing to reopen after extended closures and looking for the best ways to safely welcome back customers. Businesses need to consider a variety of new normals, like ways to keep customers socially distanced, minimize contact between […]
Four Ways Artificial Intelligence is Transforming Retail Experiences
by Kayla Mattews Retailers, faced with changing customer needs and a demand for constant innovation, are looking to cutting-edge tech to improve their stores. Most modern businesses collect huge amounts of customer data. A lot of that info goes to waste, however. Artificial intelligence can analyze and apply that info in real time. Retailers are […]
How VoIP Phone Systems Can Help Independent Retailers Make Big Impressions
by Ken Narita Independent Retailers today face numerous challenges. Missing calls from customers and prospects shouldn’t be one of them. Many indie retailers have switched to voice over internet protocol (VoIP) systems from traditional landlines because of significant cost savings; the ability to work from anywhere (and still use your office phone number); and the […]
Five Ways 5G Technology is Impacting Retail, and What’s to Come
by Kayla Matthews At times, it may seem that technology is pushing for retail to become wholly online. While e-commerce is rising at a meteoric rate, the latest tech isn’t leaving brick-and-mortar retailers in the dust. Some new advances like 5G could revolutionize the physical retail industry. 5G isn’t just a new gimmick for phone […]
How Artificial Intelligence Will Impact Your Business in 2020
by Kushagra Shrivastava Did you know 37 percent of organizations have implemented Artificial Intelligence (AI) in some form — representing a 270 percent increase over the past four years? How about the prediction that by 2021, 80 percent of emerging technologies will have AI foundations? At the very least, we see businesses running experiments to […]
Customer Analytics Can Help Grow Your Business
by Cirrus Systems Inc.
Merchant Survey Reveals 2020 Ecommerce Trends
by 2Checkout The Ecommerce Trends Survey, carried out by 2Checkout with more than 1,200 companies across the world, has revealed their latest digital commerce priorities, challenges, and plans. The participating companies span a wide spectrum of industries, and sizes, yet they all report similar concern and approaches around ecommerce. 2Checkout is the leading all-in-one monetization […]
