Kids’ obsession with “unboxing” and collecting toys, a revival of nostalgic brands, and toys that teach children to be better global citizens are just a few of 2018’s biggest toy trends announced by The Toy Association at its 115th North American International Toy Fair, held February 17th – 20th at the Jacob K. Javits Center in New York City.
The Toy Association
About 30,000 global attendees annually flock to the North American International Toy Fair, where they write orders, network, and get to see the hottest new toys and games at the largest toy show in the Western Hemisphere.
Few industries rival toys for the need to know what’s hot and what’s not. Buyers who stay abreast of the latest trends — from re-introduced classics to the latest innovations in tech toys — are one step ahead of the competition in being able to attract the attention of shoppers in their stores.
The Toy Association — the largest trade association of its kind in the world, unveiled a new mission statement, new name, and major rebrand. Formerly called the Toy Industry Association, The Toy Association supports a diverse membership whose global reach is revolutionizing the face of toys and play.