The Toy Association — the largest trade association of its kind in the world, unveiled a new mission statement, new name, and major rebrand. Formerly called the Toy Industry Association, The Toy Association supports a diverse membership whose global reach is revolutionizing the face of toys and play.
Toy Industry Association
The Toy Industry Association’s (TIA) 114th North American International Toy Fair brought 31,133 global play lovers to New York City February 18th – 21st, 2017.
The 114th North American International Toy Fair will take place February 18-21 at the Jacob K. Javits Center in New York City.
The Toy Industry Association™ (TIA) has announced “Toy Preview Month” will take place in September, culminating with their Fall Toy Preview event running from September 27th – 29th in Dallas, Texas.
The toy world gathers in New York City every year in February for the American International Toy Fair. The show aisles are always brimming with the newest toys, games and youth entertainment products, from thousands of exhibiting companies from around the world.
Anyone who has been to the American International Toy Fair in New York City will agree that opening day is a lot like Christmas morning, with many exciting things to see. This year’s show certainly did not disappoint. Hundreds of thousands of amazing new toys, games and youth entertainment products from more than 1,150 companies filled a record breaking 414,060 net square feet of exhibit space.
In part two of our interview with Stacy Leistner, VP of Strategic Communications at The Toy Industry Association (TIA), he reveals trends in tech toys, provides a retail toy industry forecast, and a look at how toy sales stack up around the world.
The Toy Industry Association (TIA) is the not-for-profit North American trade association representing all businesses involved in creating and delivering toys and youth entertainment products for kids of all ages. The association’s more than 730 member companies collectively account for about 85 percent of all toys sold in the U.S.