Mental health plays such a huge role in the way brands market to their customer base. Larger retailers such as Saks Fifth Avenue and Madhappy have used mental health awareness marketing campaigns in the past, to which customers have responded positively. And that’s exactly what this menswear start-up did when they first launched. Creating a […]
trends
Nearly One-Third of Consumers Perceive No Communication as Bad News During COVID-19 Pandemic
by Media Frenzy Global In the midst of COVID-19, consumer sentiments have drastically evolved as they’ve become more conservative with spending and more selective on what and where to purchase. The global study, Don’t Stop, The Future is Now, released by Media Frenzy Global in partnership with Arlington Research, revealed just under a third (31%) […]
The NPD Group Reports Upward Signs of Retail Spending
As consumers settled into their sheltering at home routines, spending improved for the fourth straight week, up seven percent compared to the prior week, according to The NPD Group. Retail spending also showed flat year-over-year performance during the week ending April 25, 2020 — the first time sales didn’t decline since early March. As promising […]
The Rise of Ecommerce & Its Outlook Post-Coronavirus
by Kayla Matthews Ecommerce, which has come to dominate the retail market over the past few years, is one of the few sectors doing well during the coronavirus outbreak. While physical retail has struggled with store closures and a smaller consumer base over the past few weeks, online retailers have reported notable sales growth. However, […]
How to Create a Memorable Unboxing Experience
by Simon Pleass
What Consumers Want From Their Swimwear: Key Messages From Miami Swim Week
by Isabella Lovett Each year, Miami Swim Week highlights the swimwear trends we can expect to see the following year. Last year’s annual swimwear trade show took place in July 2019, and filled a week with runway displays, designer showcases and pop-up shops. For retailers considering 2020’s swimwear stock, the trade show is a valuable […]
2020 Retail Success Guide
The new year is finally upon us and even though the holidays are behind us, the busy season is far from over. Consumers are ready to spend any cash or cards they received as gifts, and then we have the big pain point: returns! *Ouch.* But let’s not get into that just yet, we want […]
Top Retail Trends for the New Year
by RRD Retail Solutions R.R. Donnelley & Sons Company (RRD), a leading global provider of multichannel solutions for marketing and business communications, unveiled the five major trends that will drive retail sales at brick-and-mortar stores. RRD currently serves 37 of the National Retail Federation’s (NRF) top 100 retailers, giving the company unique, firsthand insight on […]
Spring & Summer 2020 Trend Report
All the latest trends for spring and summer of 2020 are making the rounds to designers everywhere. From cool crochet to ’60s wallpaper prints, Independent Retailer has you covered with this official guide to the top trends for next year. Apparel Clothing will start the year off with a bang with even more bold colors, […]
Best-Selling Souvenirs
The next best thing after personalized, heartfelt gifts for loved ones are souvenirs from places visited. What’s great about souvenirs is they can be literally anything, from wall hangings and coasters to stuffed animals and scarves, the possibilities are endless. There are many suppliers who will personalize any product you purchase from them, such as […]
