Social media is constantly evolving with new ways to post videos and interact with your followers. These online connections especially changed during the COVID-19 pandemic so companies could continue to reach out to their customers and keep them interested in their brand. Retailers should continually be updating their social media tactics to keep viewers interested […]
Betting on Ecommerce: A Decade of Predictions and Results
by Meghan Stabler Anyone can make predictions, but we aren’t always so good at going back to see whether those predictions actually came true. There have been a lot of ideas over the years about where ecommerce is heading, so I thought it would be fun to look back at what experts, analysts, and industry […]
Print in a Digital Age: A Marketing Success Story for a Small Indie Bookstore
Joining the Rediscovered Books’ team in Boise, ID, was a surprise for me. After being in retail for 6 years I thought I knew what I was getting into.
Cracking the Millennial Mystery
Tapping into the purchasing power of the Millennial generation – roughly defined to include everyone born between 1980 and 2000 – has been a challenge for many retailers.
How to Combine Organic and Paid Strategies on Twitter
Are you a social media manager at your company? Do you run a small business, and you’re looking for new ways to reach diverse audiences?
Twitter Sweepstakes Drive Engagement and Buzz about Your Store
If you are like many small businesses, you have considered marketing through social media, but do not know where to begin, and cannot afford to lose time learning.
The Best Social Media Channels For Your Store
In today’s competitive retail environment, there is no time to waste on marketing that won’t help raise awareness, increase sales and grow your business.
Top Six Ways To Improve Your Company’s Presence on Twitter
Twitter is evolving and changing. The origins of Twitter date back to the mid 2000’s when its main purpose was to be a micro blogging system where users could make an update to friends and colleagues in 140 characters or less.
Why You Should Be Active On Twitter
Many small business owners hang in limbo when it comes to actively engaging on Twitter. When deciding whether to tweet or not to tweet, consider that 85 percent of Twitter users feel more connected to a small business after they begin following it, Twitter reports.
What You Need to Know About Twitter Image Preview
In the past year, there has been a huge build in the amount of images shared on social media, with channels like Pinterest, Instagram, Twitter and Facebook putting more emphasis on photographs and visuals. Twitter recently changed the way images are displayed on the social network.
