Joining the Rediscovered Books’ team in Boise, ID, was a surprise for me. After being in retail for 6 years I thought I knew what I was getting into.
Tapping into the purchasing power of the Millennial generation – roughly defined to include everyone born between 1980 and 2000 – has been a challenge for many retailers.
Are you a social media manager at your company? Do you run a small business, and you’re looking for new ways to reach diverse audiences?
If you are like many small businesses, you have considered marketing through social media, but do not know where to begin, and cannot afford to lose time learning.
In today’s competitive retail environment, there is no time to waste on marketing that won’t help raise awareness, increase sales and grow your business.
Twitter is evolving and changing. The origins of Twitter date back to the mid 2000’s when its main purpose was to be a micro blogging system where users could make an update to friends and colleagues in 140 characters or less.
Many small business owners hang in limbo when it comes to actively engaging on Twitter. When deciding whether to tweet or not to tweet, consider that 85 percent of Twitter users feel more connected to a small business after they begin following it, Twitter reports.
In the past year, there has been a huge build in the amount of images shared on social media, with channels like Pinterest, Instagram, Twitter and Facebook putting more emphasis on photographs and visuals. Twitter recently changed the way images are displayed on the social network.
New Year’s resolutions: we all make them and break them. Your resolution may last a week or a few months, but eventually you may find yourself back to the same old, same old. Typical personal resolutions involve dieting and exercise. For business, everyone wants to expand their reach and increase sales, but you would be surprised by how many people break their resolutions, even with something as important as their business.
Building customer loyalty is essential for brick and mortar merchants, and today that requires online customer appreciation. Not only will this encourage engagement on your social networks, but it also will keep your brand top-of-mind when your customers decide where to shop. Your independent business will thrive as long as you address online comments and questions as attentively as you would in your retail store. Here are four tips to help you do just that.