New Year’s resolutions: we all make them and break them. Your resolution may last a week or a few months, but eventually you may find yourself back to the same old, same old. Typical personal resolutions involve dieting and exercise. For business, everyone wants to expand their reach and increase sales, but you would be surprised by how many people break their resolutions, even with something as important as their business.
Building customer loyalty is essential for brick and mortar merchants, and today that requires online customer appreciation. Not only will this encourage engagement on your social networks, but it also will keep your brand top-of-mind when your customers decide where to shop. Your independent business will thrive as long as you address online comments and questions as attentively as you would in your retail store. Here are four tips to help you do just that.
Boutique Window, co-founded by Ella Wirtz and Courtney Rodgers, is an online marketing tool built specifically for small retailers running brick and mortar shops. “Our goal is to help business owners take advantage of all the online opportunities that are going to help them connect with local customers, and drive foot traffic into their stores,” Rodgers states. “We know that small retailers have a ton on their plates, and managing a website, Facebook, Twitter and Pinterest can be a lot of work that they do not have time to do.”
Pinterest, Facebook and Twitter are essential business tools. They help retailers connect with and inform existing customers, and allow them to pick up a few new customers along the way. Pinterest gives you the capacity to skyrocket your brand exposure with a single click, and is one of the greatest social media channels to ramp up lead generation. If you are not yet marketing your retail store on Pinterest, then you are missing a serious opportunity to increase sales.
Vine, Twitter’s six-second video app, has hit the number one spot in the Apple App Store charts for free and social apps in the U.S. The mobile app, introduced six months ago, enables users to create and share looping videos using their iPhone, iPod Touch or iPad. Recently, Vine unveiled a trending hashtag section that users […]
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